Conceived and curated the DON'T GIVE UP campaign bringing awareness and primary focus to at-risk kids and those needing reminding not to give up on their journey. This online viral ‘selfie’ movement of inspirational and creative self-expression launched on January 1, 2015. I designed a top selling Don’t Give Up t-shirt for the campaign and partnered with: Partnership for Drug-Free Kids, Road Recovery and Bon-Ton, Inc
The Don’t Give Up movement began with a sharpie and the desire to succeed. The t-shirt that was birthed from this movement was mass-produced and sold across the US retail chain Bon-Ton Stores promoting awareness and raising charity funds. The Don’t Give Up campaign engaged music celebrities such as Slash, Smokey Robinson, Adam Clayton (U2), Macklemore, James Hetfield (Metallica), Sharon & Ozzy Osbourne, Duran Duran and many others. #dontgiveup #dontgiveupcampaign