Revitalized the ROAD RECOVERY FOUNDATION by relaunching Rock-N-Ride, NYC’s charity bike ride to a curated series of summer concerts. Secured strategic sponsorships with LiveNation, Polar Beverages, Stoli Vodka, Steve Madden, and more, boosting brand recognition through live and digital activations. Riders enjoyed the city on two wheels while stopping at concerts, with LiveNation providing secure, high-end venues for bikes and gear.
