Revitalized ROAD RECOVERY FOUNDATION with the reboot of Rock-N-Ride, a charity awareness campaign-bike ride. I pursued and negotiated strategic sponsorship partnerships with LiveNation, Polar Beverages, Stoli Vodka, Steve Madden and other sponsors driving brand growth and recognition through live and digital experiences. The concept was a bike ride ending at a concert. LiveNation made their summer outdoor venues available for all participants with high end security for their bikes and gear.