Logo / Label
Sell Sheet
Whiskey in a Tea Cup Campaign
Cocktail Photography / Mixology
Cocktail Photography / Mixology
As the Director of Brand Strategy and Marketing Innovation, I spearheaded the creation of our brand's distinctive market position. I crafted and executed innovative marketing plans, aligning our strategies with target audiences and business objectives. Leading cross-functional teams, I flawlessly managed end-to-end campaigns across diverse channels, ensuring our brand image and messaging remained consistent and strategically aligned.
As a proficient digital marketing expert, I leveraged digital platforms and strategies to drive engagement and resonance with our audience. Utilizing data analytics, I transformed insights into actionable strategies, delivering impactful visual concepts and effectively communicating our brand messages.
I created and introduced creative campaigns that set our brand apart, showcasing innovative thinking. I orchestrated engaging events to elevate brand visibility and engagement. By gathering market insights, I guided strategic decisions, applying my skills as a market researcher. My expertise extended to the production of high-quality product photography, video content, merchandise design, and printed sales collateral, all contributing to our brand's excellence and success.
Recipient of a label design award for Travelers Point Bourbon (2023) with a score of 89 points. Proudly contributed as a valuable member of the team that collaborated on the creation of this award-winning label.